Charlie Ballard leads TripAdvisor's Strategic Insights team, using external studies and TripAdvisor's billions of monthly traveler data points to better understand the world of travel & leverage this understanding to help TripAdvisor's top clients stay ahead of the rapidly changing global travel marketplace. Before Charlie joined TripAdvisor in 2013 he was a part of BT Group’s MBA Leadership Programme working as BT's Head of Organisational Health. He began working with large scale consumer data at Forrester Research in Boston before moving on to lead marketing analytics & data innovation with multiple global clients including General Motors, American Express, AT&T, Fidelity, Comcast, BT and now TripAdvisor. Charlie holds a MBA from ESADE Business School in Barcelona.